DIGITAL BRAND POLICY WORLDWIDE
Artiscape is committed to only working with Partners that comply with all relevant laws and regulations as well as with this Digital Brand Policy, which contains regulations regarding our brand policy, to protect the Artiscape brand identity online.
APPROPRIATENESS
The regulations laid down in this document apply to all Partners of Artiscape and their employees. They include all online expressions - whether on social media or in email campaigns - that are related to the business of Artiscape .
The willingness to comply with our Digital Brand Policy is important, for this will help us maintain our reputation. Treating our brand identity with care an consistency adds to the success and longevity of our business relationships.
CERTIFICATION
Where required, each Partner shall have an authorised representative certify that he has read and understood this document and complies with the regulations laid down herein.
Artiscape expects immediate notification from existing Partners of any suspicion or concern of breaches, or any other non-compliance with the standards set out in this document, allowing for joint verification of facts and remediation. This applies to both our Partners and their subcontractors.
Failure to comply with our Digital Brand Policy may result in discontinuance of business relationships with immediate termination rights.
Any breach or concern related to the use of the Artiscape brand, products, designs, images or visuals, should be reported immediately to our Brand Policy Department at info@artiscape.com
ARTISCAPE DIGITAL BRAND POLICY
Online Policy and Brand Identity
Artiscape and its Partners are related yet independent. To avoid confusion about the identity of Artiscape and the identity of its Partners, the identity of our business partners must always be clearly visible on their websites.
Site landing
When Artiscape provides the business partner with a destination link from the Artiscape webpage, or when the traffic comes from Artiscape sources, the Partner is obligated to show its visitors a page with Artiscape furniture. Landing pages of the business partner must be designed in their own specific style and preapproved by Artiscape via info@artiscape.com.
Advertising & Campaigns
Approved advertising with Artiscape furniture may never lead to the display of other products or content. All images of Artiscape products are protected by copyright and can’t be used for personal or company purposes when the copyright is from somebody else. All campaigns containing Artiscape visuals need to refer to relevant Artiscape pages and are not meant to be used as ‘clickbait’ for other/competing brands.
Keyword
Usage of the Artiscape name as a keyword in advertisements and on websites is within the guidelines. However, it is not allowed by the current Google guidelines to use a brand name in the title of an advertisement. Please see Google Ads Trademark Rules 101.
Logos, Images and Designs
Partners are not authorised to use any logo, image, visual or design of Artiscape on their websites without written consent of Artiscape : approval is required before placement.
Volumes
The extent to which the Artiscape-trademarks and products are presented on the website of the partner must be proportional to the current business volume of Artiscape products. This includes a monthly report of sales of the Artiscape products and the visibility of products on the website.
Artiscape Trademarks
Under no circumstances may the Artiscape trademarks, product photos, style information and other expressions referring to Artiscape create confusion on the part of visitors of the website regarding the identityof the website, this to sole discretion of Artiscape It is not permitted to use the name Artiscape in a domain name without written consent. Using a specific subpage named ‘Artiscape’ is only permitted upon written consent from Artiscape.
Fair Competition
Artiscape strictly prohibits anti-competitive agreements or conduct, including fixing prices, restricting the supply of goods or services, bid rigging and market sharing. Without the approval of Artiscape, no discounts can be applied to Artiscape products. We require our Business Partners to commit to free and fair competition and to abide by relevant competition laws and regulations.
PRODUCTS AND MARKETING PACKAGE
Products
When the Partner adheres to this Digital Brand Policy, Artiscape will supply Artiscape products. The number of products depends on the sales from the previous month and can be increased or decreased monthly.
Images and Content
Artiscape will deliver the images and content that describe the Artiscape products.
PENALTIES
Breaking the rules as a Partner
When breaking the rules as a Partner, Artiscape will take immediate action. The Partner will receive a notification with an official warning granting no more than 24 hours to correct any violations he has been notified of. If this warning is not followed, the Partner will receive a final warning with a 12-hour deadline. At this stage Artiscape will evaluate the discontinuation of any form of co-operation.
If Artiscape products, images, logo, and brand name are still being used by the Partner, Artiscape will take the following measures:
• The business relationship will be ended immediately
• The Partner may no longer sell Artiscape products
• The Partner is no longer allowed to advertise with the Artiscape logo and brand name
• The Partner loses the right to use Artiscape product images and other Artiscape designs
• Any consequential damage will be recovered from the Partner
When a business competitor uses Artiscape products, images, logo, and brand name for advertising, Artiscape will inform Google about the illegal use of the Artiscape brand name and will start to take away traffic by overbidding on keywords.
